According to the Mexican Association of Motorcycle Manufacturers and Importers, it is expected to reach similar numbers by the end of 2023 as in 2022, when motorcycle sales exceeded 1,250,000 units, a record, considering: In the years before the pandemic, The annual number of motorcycles ranges from 870,000 to 900. The Turer brand from Colombian company Miguel Caballero reinforces its commitment to meeting the safety needs of Mexican motorcyclists, with plans to increase sales by 90% by 2023 compared to the previous year.
Caballero added: "It is using the knowledge gained from motorcyclists that we have developed four segments focused on the needs of our users. The most relevant is the dual purpose of encouraging local motorcycle tourism in Mexico, which accounts for sales of more than 50%. There is also the urban segment, which has been growing significantly and is focused on serving users who prefer protective clothing that is suitable for them both during motorcycle trips and daily activities using the same garments preferences. Finally, we have racing and daily use sections to suit the style of each motorcycle."
